FACTORS INFLUENCING PATRONAGE OF E-HAILING TRANSPORT SERVICE IN ABEOKUTA

Abstract

The traditional urban transport system is undergoing a paradigm shift with the influence of information and communication technology. E-hailing transport providers recently penetrate the Abeokuta metropolis, and within a short period of operations, the transport platform was short-down. This study aim at investigating the factors influencing the patronage of e-hailing transport service in the Abeokuta metropolis. A purposive sampling method yielded 186 completed questionnaires. A descriptive analysis of the data revealed that the e-haling transport system upholds the quality of affordability, accessibility, and safety. The factors that influence the e-haling system in Abeokuta were the feeling of security and safety, the high billing rate, and the regulatory requirement which affect patronage. The study concludes that e-haling transport services need to focus on the safety and security of their operation while improving their pricing to make it more affordable and standardized. It recommends that regulation of the e-haling service provider must include security monitoring and billing rate regulations, and while doing these they also need to create an enabling environment for more operators to open up the market.